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PHOTO: JEFF BROWN | BREED MEDIA

Are we happy with the way our industry is represented on the global stage?

IT'S TIME WE ASKED OURSELVES:

For too long superyachting has been unfairly tarnished; plagued by negative headlines and ugly stereotypes. It’s time to set the story straight, to bring our industry the recognition it deserves, change public perceptions and start positive conversations.

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Welcome to The Superyacht Life Foundation.

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Who we are

The Superyacht Life Foundation is a collective marketing programme on a long-term mission to grow the industry. Through our dedicated platform, companies and competitors can band together in one, united campaign, attracting new audiences to charter and ownership in the process. 

Collectively, we shine a light on the exceptional people, places and projects behind the superyachting lifestyle.

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What we do

As a non-profit foundation, we use our unbiased status to educate, inform and engage – opening up the world of superyachts to new audiences and securing the long-term health of our industry.

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Image by Charisse Kenion
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Positive stories

We produce original editorial content that champions the positive people, places and projects surrounding the superyachting good life. Our stories have already reached an audience of millions through targeted advertising.

Public relations

We are the first port of call for non-yachting press who want to cover the superyachting lifestyle. Our regularly updated press kit provides our extensive network of high-level journalists with key facts and figures, resulting in more positive stories.

Strategic events

We organise events to introduce potential owners to the superyachting lifestyle first-hand. Our events go beyond the brands and the boats, instead focusing on the qualities that attract people to superyachting in the first place.

Market research

We are on a mission to learn more about our industry. Currently, we're conducting psychographic research into the reasons why our clients engage in superyachting. The results will be shared with our partners.

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"Everybody has identified that we need to improve the image of our industry, but the effort has been very fragmented. Through coordinating the message and its delivery, we can achieve much more than what we are able to accomplish alone."

Carlos Vidueira, board president

PHOTO: JEFF BROWN | BREED MEDIA

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Join us

The Superyacht Life Foundation reaches audiences that the industry does not. We're present at places where they are not, and we amplify the positive aspects beyond the industry's current reach. By combining our efforts, we demonstrate that superyachting is the platform for a truly exceptional life.

 

Join us and let’s grow the superyacht
industry together.

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